Visual Identity
Visual identity consists of figurative items that represent an organization, which can be a company, an institution, a group, a laboratory, etc. The function of visual identity is to visually unify the message that the organization wants to send to the public. Thus, visual identity can represent the values, objectives, type of service, mission and strategies of an organization.
The visual identity is represented by a visual identity manual. The key items are the hallmark of the organization, its concept, colors and typography, as well as the forms of use and applications of the brand. The manual is an effective and appropriate way for presenting the applications of the visual identity of an organization.
The images below show the LabTrans visual identity manual.
One should use it in order to apply the mark of the Laboratory properly.
